It doesn't have onboard Wi-Fi or storage for music, nor does it have an NFC chip for payments, which the Versa Special Edition has. The $160 Versa Lite also cuts some corners.
The company claims it gets more than four days of battery life on a charge. The Versa Lite tracks steps, workouts, calories burned, heart rate, sleep stages-all of the things you'd expect from a Fitbit. While the Lite has just one button instead of the Versa's three, and comes in some new colors (blue, mulberry, lilac, and white), you could easily mistake it for last year's smartwatch at a quick glance. Visually, the Versa Lite is extremely similar to last year's popular Fitbit Versa. And Fitbit has upgraded its kid-focused activity tracker, the Ace, while dropping the original selling price from $100 to $70. The company's new activity-tracking wristband, called the Inspire, will start at an affordable $70. The company's new Versa Lite smartwatch, a simplified version of the $200 Fitbit Versa, was announced today with a price of just $160.
Now Fitbit is second to Apple in smartwatches, and only the fourth largest shipper of wearables worldwide.įitbit's plan? Make more-affordable wares to lure in new customers. That title began slipping from its grasp, however, after the Apple Watch came into existence four years ago. At one time not long ago, Fitbit was the clear leader in digital fitness trackers.